Ads don’t work have you ever heard that have you ever said that on today’s episode of Home Care digital we’re talking about what you need to know about ads and whether or not they can work for you so a few things that you should understand one is that it’s really important that we are creating ads that are specific for the platform you’re going to have a lot better results on the platforms for example if you’re running a tick tock ad the ones that are doing really well are ones that feel like they were made for tick tock if you’re just taking a commercial that you made with stock video and repurposing that it’s probably not going to do as well as if something that’s a little bit more designed for the platform.
So really keep that in mind number two we have to make sure that our ads are being tracked the thing is ADS work like 100 ads work there’s no doubt about it if they haven’t worked for you then it’s likely that you’re not doing a piece of it well and understanding that part is very important but in order to know that ads are being successful so often you may have done this already where you boost something on Facebook.
And you just go did that even work am I just throwing money away that’s a great question I’m glad you asked that if we’re not driving to something like a lead Magnet or something distract or a landing page that’s only for ads then we have no way of actually looking to see if it’s driving traffic right we may be able to look at our Google analytics and see hey we got this many visitors from Facebook but how many of those visitors are actually turning into leads.
And so it’s so important that when we think about ads that we make sure that it’s directly driving to ads so for example a lot of times I’m helping my students to run more effective Facebook ads for recruiting this is great because you can actually see hey we got 50 applicants from Facebook great how many of them became employees okay now we look at this all right if Facebook if we’re able to spend x amount of dollars and it generates x amount of applicants and x amount of applicants become hires then we can see that our cost per acquisition of a hire and determine what that is and determine whether it’s worth it for you now the other aspect of that if you see that it is working to some capacity you can then tweak and improve oh let’s tweak the copy the verbiage does that improve the ad let’s tweak the image does that improve the ad right and,
So the same thing works with any type of video ads that you may be running on whatever platform you’re running we need to have good ads the video matters the image matters the copy matters we can’t just throw whatever we want throw money at things and expect it to work ads can work really effectively because it allows you to create a very specific target audience and it can drive to a specific way that is going to a way that converts right the other aspect that you have to think about that if you’re spending thousands of dollars on ads but then your sales team isn’t good at selling it’s not the ads fault that you’re not getting your Roi we need to have the operations in place that we’re converting on a very consistent basis so you also don’t want to drive ads.
To a unproved event sales process that isn’t consistently generating sales so that’s another piece and the same thing works in the recruiting aspect that if you’re running ads but you’re caregiving funnel is a total mess then you’re just dumping money or in this case right dumping water into a bucket that’s just flowing out we got to plug those holes so that we can maximize our RI when running ads and lastly fail some more I mentioned this briefly we have to be willing to try an experiment to figure out what works now there’s a couple different rules and kind of are not rules but there’s a couple different aspects to running ads that you do want to have some fundamental strategies and some formulas and some scripts to follow if you are going to be running ads in yourself or you know you can reach out to.
An agency that helps with that I know a lot of different companies that can help you specifically that work with home care companies so if you want to know that information reaches out to me and.
I’ll connect you with the right people but when it come comes to running these ads there’s a lot of different companies that can help you with this but we want to make sure that we’re not just dumping money in experimentation you’re better off starting small experimenting with a smaller budget and then once you start to see success then you can start to evaluate and put more money into it but also keep in mind that how much you spend can directly correlate to the results that you’re getting because keep in mind that you’re competing against other companies so regardless of whether or not you are thinking about advertising a tick tock which.
I referenced before but this is generally a just an aspect of advertising in general in where you choose to spend your money but we got to be scientists and we have to be willing to experiment do you want to learn how so many people just like you are getting incredible results on social media then you have got to check out my brand new free training social media success where you’re going to learn the five biggest mistakes home care business owners are making and how you can avoid them all you got to do is go to the digitalchamps.com Social and start watching today.
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